What is food provenance?
Within our own food sector, there is an established demand for high-quality products. Many of us are choosing butchers and high end supermarket British meat counters over their cheaper counterparts. From the food we eat to the origin of where things come from, we as consumers are becoming more aware of these factors and how these effect our health and our environment. However, when it comes to our pet food, there is still a lot of work to be done! Just like our own human family members, our pets are wat they eat…and - just as we demand British products that are grown, prepared, reared and sourced locally - we should do the same for our pets!
Food provenance makes the process of buying dog food or cat food that much clearer, it tell us where the food originates from and how it is grown, reared, or caught. Food provenance also considers environmental issues; the conditions of the protein animal before being selected for your dog’s or cat’s favourite recipe.
Why is provenance important in pet food?
Recent research revealed that 39% of British dog owners didn’t know enough about the ingredients in the food they feed their dogs, whilst 44% wish there were a solution to make figuring out dog food ingredients easier. Well, where there is a problem, Jackson’s UK always seeks to provide an answer! Our all new beef, chicken, duck, lamb and salmon now tell you exactly how and where your dog’s protein has been sourced. We give you: Large Breed Adult Dog Angus Beef, British Free Range Chicken, English Country Duck, British Grass Fed Lamb and Scottish Salmon. Jackson’s UK does not only reassure customers of the quality of their protein, but addresses issues of sustainability and concerns over carbon footprint. By buying free range, grass fed British protein for our kibble, we know it is truly fresh, of the finest quality and hasn’t travelled thousands of miles before being carefully blended into our succulent luxury dog food recipes.
What are we saying about foreign proteins?Well, we are not saying that all proteins sourced outside of the UK are bad! In fact, some dogs require novel and alternative proteins in cases of serious ill health or intolerance. You wouldn’t think of the UK when you see a kangaroo – it is Australian, right? So if you needed an alternative protein, you would source it from its country of origin and the same applies for standard British proteins…What we are saying is that if you are looking at standard British proteins such as lamb, beef or chicken why would you want to use a protein source from outside of the UK? Why would you want to feed a protein that had been reared in a different climate, on different soils and exposed to the wrong forage for good muscle development?
Why is provenance not always clear?Demystifying pet food provenance is not ignorance on the part of the brand, it is done as part of a wider business plan! Until now, many brands have reaped the benefits of dog owner innocence and powerful marketing, using phrases like ‘fresh’ and ‘natural’ which are all true, of course but not necessarily declaring where their proteins are from. Fortunately, people are getting more and more savvy when it comes to what goes into their dog's food bowl. All meat is ‘natural’ it’s not man-made but it sounds good doesn’t it?
These days, dog food is not and shouldn’t be just another extra thing you pick up on your supermarket trip, it is an investment in your dog’s future wellbeing. Here at Jackson’s UK, our ‘natural’ and ‘fresh’ kibbles means more than just real meat, it means real British protein that has been carefully reared in a free run environment and fed on the rich luscious grasses and grains that make our meats and poultry the most biologically suitable for your dog or puppy.